Privacy Policy

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Privacy Policy

Effective Date: 9/1/2025

This Privacy Policy (“Policy”) explains how Senior Living for Me (“we,” “our,” or “us”) collects, uses, shares, and safeguards information about individuals who interact with our websites, mobile applications, referral services, and other online or offline services (collectively, the “Services”).

This Policy applies to all visitors, customers, and individuals whose information we may process in connection with our Services. For clarity, the practices described here also apply to information you provide to us offline.

1. Consent

By using our Services, you consent to the collection, use, and disclosure of your information as described in this Policy. If you do not agree, please discontinue use of our Services.

- Phone Communications: By providing your phone number, you consent to being contacted by Senior Living for Me and by participating senior care communities and providers regarding Services. This may include calls or text messages, even if your number is listed on a “Do Not Call” registry.

2. Information We Collect

We collect information in four main ways: directly from you, automatically from your use of the Services, from third parties, and through inferences we draw from existing data.

a. Information You Provide Directly

Examples include:

- Identifiers: name, phone, email, mailing address.

- Health Data: insurance status, Medicare/Medicaid eligibility, health conditions, disabilities, care needs.

- Demographic Details: age, gender, marital status, veteran status, ethnicity, religion.

- Account Data: usernames, passwords.

- Financial Data: care budget, income.

- Service Records: notes about services received, move-in status.

- Communications: survey responses, customer service messages, or information shared voluntarily.

- User-Generated Content (UGC): reviews or posts submitted to our Sites, which may be publicly viewable.

You may also provide us with information about another individual (a “Resident”) when seeking Services on their behalf. The same categories of information listed above may apply.

b. Information Collected Automatically

When you use our Services, we collect:

- Identifiers: IP address, device identifiers.

- Network Activity: browser type, pages viewed, timestamps, referral pages.

- Device Data: hardware model, operating system, mobile network.

- Location Data: approximate geolocation (e.g., country).

Cookies & Tracking:

- Cookies allow us to recognize your browser, remember preferences, and improve Services.

- Web Beacons (small pixel images in pages or emails) help track engagement and verify system performance.

- You can manage cookies in your browser settings. Some features may not function if cookies are disabled.

- For information about “Do Not Track” signals, visit allaboutdnt.com. For Global Privacy Control, visit globalprivacycontrol.org.

c. Information from Third Parties

We may receive information about you from:

- Senior care communities and providers;

- Social media platforms (e.g., Facebook, Instagram, Twitter);

- Analytics providers (e.g., Google Analytics, Segment);

- Advertising networks (e.g., Google Ads, Meta Ads).

We treat outside data according to this Policy, though we are not responsible for third-party privacy practices.

d. Information We Infer

We may draw inferences from other data (e.g., deriving location from IP address) to personalize or improve Services.

3. How We Use Information

We use information to:

- Provide, maintain, and improve Services;

- Communicate with you via phone, email, text, or chat;

- Deliver marketing communications, promotions, and offers;

- Administer surveys, contests, and events;

- Analyze use of Services and personalize your experience;

- Detect and prevent fraud, security risks, or misuse;

- Comply with legal and regulatory requirements;

- Conduct research and development;

- Support internal operations such as debugging, audits, and reporting;

- Share de-identified or anonymized data for analytics or commercial purposes.

4. Disclosure of Information

We may share your information with:

- Participating Communities: so they can contact you or the Resident directly.

- Business Partners: only with your consent.

- Authorized Agents or Referrers: individuals acting on your behalf.

- Vendors & Service Providers: IT, cloud hosting, analytics, CRM, security, marketing, and communications support.

- Marketing Providers: for targeted campaigns.

- Affiliates & Subsidiaries: within our corporate group.

- Legal & Compliance: when required by law or to protect rights, property, and safety.

- Business Transactions: in connection with mergers, acquisitions, or transfers of assets.

- Aggregated/De-identified Data: which cannot reasonably identify you.

- At Your Direction: such as through use of social media integrations.

5. Privacy Rights

Depending on your jurisdiction, you may have the right to:

- Access your data in a portable format;

- Request correction or deletion;

- Learn categories of data collected, shared, or sold;

- Opt out of targeted advertising or sale/sharing of data;

- Designate an authorized agent to act on your behalf;

- Appeal if a request is denied;

- Not face discrimination for exercising privacy rights.

Requests can be made by contacting us at [Insert Email] or through our privacy portal. We may verify your identity before fulfilling requests.

6. Social Features

Our Services may integrate with third-party social platforms. Information shared through these features is subject to those platforms’ privacy policies.

7. Links to Third Parties

Links on our Site may direct you to external websites. We are not responsible for the privacy practices of those sites. Review their policies before sharing information.

8. Security

We use reasonable measures to protect your information. However, no internet transmission is completely secure, and we cannot guarantee absolute security. Sensitive data should be shared through secure methods.

9. Telephone Recordings

Calls with Senior Living for Me may be monitored or recorded for quality assurance and compliance purposes. By engaging in calls, you consent to recording where permitted by law.

10. Minors

Our Services are not directed to individuals under 18. We do not knowingly collect data from minors. If you believe we have inadvertently collected such data, contact us for deletion.

11. Regional Rights

California Residents (CCPA/CPRA)

- Additional rights include transparency on categories of personal information collected and disclosed, opt-out of sale/sharing, and data retention rules.

- We do not knowingly sell or share data of minors under 16.

Canadian Residents

- You may access, correct, or delete your personal information.

- Requests can be made with proof of authorization if acting on behalf of another individual.

Washington & Nevada Residents (Health Data Privacy)

- You may request access, deletion, or corrections regarding Consumer Health Data (CHD).

- You may withdraw consent for CHD processing, sharing, or sale.

UK Website Visitors (GDPR)

- Rights include access, rectification, erasure, restriction, portability, objection, and withdrawal of consent.

- Legal bases for processing include legitimate interests, contract performance, compliance with legal obligations, and consent where applicable.

12. Data Retention

We retain information as long as needed for the purposes outlined in this Policy and to meet legal, regulatory, or contractual obligations. Once retention periods expire, we securely delete or anonymize information.

13. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be reflected by the “Effective Date.” Significant changes may be communicated through the Site, email, or other reasonable means. Continued use of Services after changes indicates acceptance.

14. Contact Us

If you have questions or concerns regarding this Policy, please contact:

Senior Living for Me